A digital marketer is a professional who specializes in planning, implementing, and managing marketing campaigns that use digital channels and technologies to reach and engage with a target audience. Their responsibilities include creating and executing strategies for online advertising, social media marketing, search engine optimization (SEO), email marketing, content marketing, and more. They also analyze and measure the performance of these campaigns to continually improve and refine their marketing efforts. Digital marketers possess skills in content creation, data analysis, website design, and software and data tools used in digital marketing, such as Google Analytics and SEO optimization tools. Overall, digital marketers play an essential role in helping businesses reach and connect with customers in the digital age.